Surprise! Mobile-Banking Adoption Depends on Phone, Not Age
"Consumers’ propensity to use mobile devices to conduct banking functions depends on the sophistication of the device, not on the consumer’s age, according to recent research. Indeed, mobile users equipped with iPhones or other touchscreen-enabled smart phones are far more likely to use the devices for mobile financial services than are users with ordinary cell phones or even devices with full keyboards, regardless of age, says the research, whose results were presented this week at an electronic-payments trade show in Orlando, Fla." Continue Reading >>
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