"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Wednesday, April 8, 2009

Mobile Banking Adoption Driven by Device Not Age

Surprise! Mobile-Banking Adoption Depends on Phone, Not Age
"Consumers’ propensity to use mobile devices to conduct banking functions depends on the sophistication of the device, not on the consumer’s age, according to recent research. Indeed, mobile users equipped with iPhones or other touchscreen-enabled smart phones are far more likely to use the devices for mobile financial services than are users with ordinary cell phones or even devices with full keyboards, regardless of age, says the research, whose results were presented this week at an electronic-payments trade show in Orlando, Fla." Continue Reading >>

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