"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Monday, April 20, 2009

Net.Finance Session 1

Tom Cannon - HSBC Canada
Building an Optimized Organization

A discussion about projects:
- Key is using a strong usability process.
- Projects should not be "Done." Projects should continually evolve
- He prefers Rosettas personas to traditional demographics/psychographics
- Hold back opinions, ask about the data, evangalize, encourage mistakes

Note from Brandon: If you would like to learn more about Usabilty visit Human Factors International. I recently completed their 10 day training program.

1 comment:

Cyclonus said...

Love this, especially the point that projects never end, but continually evolve. I've been pushing iteration quite a bit here lately.