"Bank of America Corp. gave some insights into its fast-growing mobile-banking service, but the bank also acknowledged that it must convince skeptical customers that the service is valuable and secure.
Charlotte, N.C.-based BofA started a controlled rollout of mobile banking in early 2007 and launched the service nationwide in the second quarter of that year. The service had 1 million users a year later. By 2009’s third quarter, BofA had 3.5 million active users, Doug Brown, senior vice president of E-Commerce Channels, ATM and Customer Service, told an audience Wednesday at the Bank Administration Institute’s Retail Delivery conference in Boston. BofA claims to have a 35% share of the mobile-banking market, more than any other bank.
The bank promotes mobile banking through a variety of channels, including online and in branches. Some 85% of BofA’s mobile-banking customers use a smart phone such as Apple Inc.’s iPhone or the BlackBerry from Research in Motion Ltd. Hot-selling smart phones have larger screens and more capabilities than regular cell phones to handle complex services such as mobile banking. More than 80% of BofA’s mobile-banking users are between the ages of 18 and 44." >> Continue Reading
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment