"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Sunday, April 28, 2013

Mobile Banking Updates - April 28

Mobile Banking: The Next Big Thing Is Finally Here
"After years of over-promise, mobile banking has hit a tipping point. With streams of customers in developed and developing countries alike growing swiftly, new business opportunities are pitting banks against tech companies, retail giants and others for control of the electronic wallet. The Aite Group projects that, with rising smartphone use driving more consumers to mobile banking in the U.S., the number of people who will tap their bank account with a mobile device will rise from 33 million in 2012 to 96 million by 2016 – a 30% annual growth rate. The number of mobile bank customers will double over the next two years alone."

"Mobile banking success is a moving target: Customers needs and expectations are changing rapidly, and eBusiness teams at banks are sprinting to get ahead of their customers’ expectations. To achieve this, firms are rolling out new features, optimizing existing services, and enhancing mobile experiences. To understand which firms are leading in mobile banking — and to better gauge the mobile banking landscape overall — we used our Mobile Banking Functionality Benchmark to evaluate and rank the mobile banking efforts of 15 of the largest banks in North America, Western Europe, and Australia."

Chase Crowned First Place for Mobile Banking (Again): Study
"JPMorgan Chase took first place for the second consecutive year in a mobile banking functionality ranking published by Forrester Thursday. The research firm evaluated and ranked 15 large banks' mobile banking services, including Bank of America, Chase, Citibank and Wells Fargo in the U.S.; Barclays, Lloyds TSB, NatWest and HSBC in the UK; Royal Bank of Canada (RBC) and TD Canada Trust; Commonwealth Bank of Australia; la Caixa in Spain, Postbank in Germany, Rabobank in the Netherlands, and Société Générale in France. Chase, which earned 71 out of 100 points, was particularly praised for its transaction functionality. Forrester highlighted how the New York bank offers useful contextual options such as the ability to add a payee for person-to-person (P2P) payments by importing the customer's contacts from his phone."

Access Softek integrates mobile banking tech with Geezeo PFM tools
"Access Softek, Inc. and Geezeo, two proven technology innovators, today announced their partnership. Integrating Access Softek's mobile banking with Geezeo's personal finance manager (PFM) launches the next generation of mobile banking. As a result of this partnership, users will have a single mobile product that combines complete day-today financial operations with planning and goal management. Access Softek's Mobile Finance Manager offers extensive functionality including true real-time deposit capture, bill pay, P2P transfers, and more. Incorporating Geezeo PFM capabilities like account aggregation, auto-categorization, and spending alerts gives users unprecedented personal finance power while on the go."

Mobile Remote Deposit Capture and More Convenient Banking
"Quick now, what is the one technology that presently is revolutionizing banking as we have known it - killing off branches, cutting down on accont opening frauds, and in general changing just about everything we do with our financial institutions? But the real answer is the camera - a mashup that dates back to 1997 when tech guerrilla Philippe Kahn is credited with marrying a Casio camera to a Motorola Startac so that he could snap the first ever cellphone picture which happened to be of his newborn daughter Sophie. And there started the revolution, with every smartphone we know of now featuring a powerful camera as a built-in freebie."

Chase and la Caixa top mobile banking study; HSBC bottom of the pile
"Chase has topped Forrester Research's mobile banking rankings, with Spain's la Caixa proving Europe's top dog and HSBC trailing badly at the bottom of the table. Forrester put the mobile services of 15 major banks from around the world through their paces, judging them on the range of touch-points for access; the enrolment and login process; money management services; transactional features; service features; cross-channel functionality; sales services; and usability. Out of 100, the banks scored an average of 56 points, with US giant Chase leading the pack on 71. Chase scored particularly well - 86 out of 100 - on transactional functionality, thanks to useful contextual options such as the ability to add a payee for P2P payments by importing the customer's contacts from their phone."

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