"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Sunday, June 30, 2013

Mobile Banking Updates - June 30

Consumers More Willing to Pay for Mobile Banking: Study
"Over the past year, consumers have become more willing to pay for mobile banking services, according to a new report by ath Power Consulting. 'Mobile is a unique channel in so many different ways,' says Michael McEvoy, managing director of the consultancy and author of the report. 'There's an opportunity to charge.'"

Wells Fargo Makes Text Receipts Available at ATMs
"Wells Fargo & Company (NYSE: WFC) announced today that in addition to its popular email or e-receipt option, it is introducing text receipts at its more than 12,000 ATMs across the country. This new service is available to all Wells Fargo Online or Mobile Banking customers who provide their mobile phone number. As the first bank to offer e-receipts to its customers at its ATMs in June 2010, Wells Fargo also is the first to introduce a text receipt option."

Mobile to overtake web at online bank
"ING DIRECT has launched a new mobile app designed to meet the demand of its growing mobile customer base, in response to the staggering 280% increase in mobile interactions in 2012. 'The consistent trend in web visits has been around 15% year on year, but this spike in mobile interactions is proof of ever-growing consumer demand and comfort to be able to ‘do’ while on the go,' said Executive Director Distribution at ING DIRECT, Lisa Claes."

Most Wanted Mobile Banking Feature: RDC
"Remote Deposit Capture, is the most wanted feature by mobile banking customers, according to a new mobile banking study conducted by ath Power Consulting. Users also ranked Voice Authentication and Mobile Photo Bill Pay high in the 2013 ath Power Mobile Banking Study, released just this March. The study was the second mobile banking study ath conducted since last year. One in 3 mobile banking users are more likely to pay for mobile banking now than they were just a year ago, when 1 in 5 stated they would pay for the service. As part of the research, ath studied 3,201 mobile banking customers from 380 banks and credit unions, while 223 current mobile banking users from 35 institutions were asked to login and perform specific tasks."

Bay Banks in Va. to Add Mobile Banking, Close Branch
"Bay Banks of Virginia (BAYK) in Kilmarnock plans to close a branch and begin offering mobile banking. The $327 million-asset company will consolidate three branches in Northumberland County into two, it announced Wednesday. It plans to close its branch in Heathsville on Sept. 30, while retaining its Burgess and Callao locations, it said."

Ally Bank Wins Customer Experience Award for Ally Mobile Banking App Design
"Ally Bank recently received three recognitions underscoring its customer-centric philosophy and commitment to offering consumers straightforward products and services. The Bank was awarded Forrester's 2013 "Outside In" Award in the Customer Experience Design category for its innovative and customer-friendly design of Ally Mobile Banking, the app that allows customers to conduct a wide range of banking tasks via their Android™ or iPhone® smartphones."

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