"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Sunday, July 21, 2013

Mobile Banking Updates - July 21

Future Mobile Awards - Winners Announced for Mobile Commerce
"Companies at the forefront of new developments in Mobile Commerce have been honoured in this year’s Juniper Research Future Mobile Awards."

Ad Lab: Banking Billboards, Print Ads And Outdoor Galore
"Here are two more excellent examples further illustrating the powerful relationship between that can be forged between outdoor marketing messages and their environmental context. In the first example from Palmetto Bank, you have to look closely to realize that it is actually a branch entrance in disguise — visitors have to walk right through the bank’s mobile app (quite a metaphor, if you think about it)."

We're witnessing the fastest ever shift in banking
"This week we're celebrating 5 years of the Apple App store (see Wired's commentary.) The realization that in 5 years mobile and apps have had such a huge impact on banking, can not be understated. Of course, there were many in the financial services space that were massively skeptical of the iPhone and Apps when they first launched in 2007. My favorite quotes come from a January 14th, 2007 article on Bloomberg, that contain the following gems:"

Diebold working on cardless ATM project
"Smartphones could replace the plastic card when stopping at the automated teller machine. Diebold has begun fitting ATMs for Wintrust Financial Corp., based in Lake Forest, Ill., so customers can make cash withdrawals using a smartphone. The test project has Diebold working with Paydiant, a company that provides cloud-based mobile payment services for banks and merchants. Wintrust is working with Fidelity National Information Services on the pilot program."

Mobile Banking on the Rise
"Banking has gone mobile. With over half of all American adults, about 56%, sporting smart phones, banks and other financial management tools have quickly adapted their systems to be compatible, secure and easy to use on mobile devices. Many smart phone users have already made the change from traditional to mobile banking and according to Consultants at the Aite Group, the number of people banking on their phones will triple by the year 2016."

Banks struggle to keep up with mobile demand
"While banks all have a mobile banking app, their clients are still pushing for more and more mobile capabilities. So says Mary Monahan, executive vice president and research director for Javelin Strategy & Research, a California company that rates banks on their mobile offerings. She says that many tech-savvy customers still 'cannot open accounts via smartphone, make payments, or deposit checks by snapping photos of them.'"

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