It's official ... mobile banking is now being promoted by Citi via a 30 second television spot. Unfortunately, Citi isn't quite as integrated in their marketing as Apple so the spots are not posted on their website, but here's the premise. A husband and wife are in the car when she realizes that they forgot to make the car payment. She whips out her phone, clicks a few buttons, and...done. Overall, it's cute spot - they work in a couple lines about it being the final payment and are scared that car will far apart (and the rear-view mirror falls from the roof). However, the most critical element here is that we have a bank with deep pockets spending BIG BUCKS (i.e. ABC - Prime Time Programming) to promote the mobile service - this is GOOD!
I just found the Citi Mobile spot on YouTube. This is much better than my explanation above.
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