"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Wednesday, June 13, 2007

The Pandora's Box of Mobile Banking

Well...it's official! Pandora's box is wide open. Just yesterday I read an article where a bank in the UK is not only giving away mobile banking, but also giving customers a financial incentive to enroll. Specifically they are offering 10 pounds (or approximately $20 US) to the first 20,000 people that signup.

Now, please don't misunderstand, I'm a huge supporter of premiums, gifts, etc. for opening new checking accounts, but that's an easy one to justify financially. There is tremendous value in attracting new checking account clients. Mobile banking on the other hand is brand new. Shoot...at this point even the technology leaders are still trying to get the service developed and implemented.

I guess what I’m trying to say is that I was hoping we won't go down that path just yet, but "it is what it is." So, keep your eyes and ears open. If this catches on in the U.S. the price tag for offering mobile banking just got a little more salty.

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