Mobile Banking Adoption Strategies in the United States
"The report, based on a March 2007 survey of 22 of the top 100 U.S. deposit institutions, found that over 90% of banks surveyed responded that the ability to provide greater convenience to their customers is an important or very important factor in the decision to roll out a mobile banking service. Nearly half of these banks view the service as a defensive response and are considering adding mobile banking to avoid being left behind the competition."
Aite Group, LLC - Boston, MA, June 11, 2007
Monday, June 11, 2007
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