Mobile Banking Updates - Dec 19

Bank of America's Plan to Drive Mobile Banking Beyond 12 Million Users
"Twelve million mobile banking customers may sound like a satisfactory number, but Bank of America wants more. As part of a drive to sign up more people for mobile banking, the bank is outfitting its teller stations with quick response (QR) codes that can be scanned by mobile devices to download the mobile app. David Godsman, senior vice president of online and mobile solutions, says the teller station registration is part of a multi-pronged campaign to grow mobile banking. The bank's current 12 million mobile subscribers are a fraction of its 58 million total consumer and business customers."

2012 Hispanic Mobile Banking Infographic
"The growth of mobile device technology and its usage throughout the day changes the way marketing is done. ThinkNow Research and Zpryme Hispanic Insights have collaborated to create an infographic that shows statistical trends in Hispanic mobile banking usage. Although financial institutions aggressively promote their mobile websites and applications to consumers through TV commercials and online app stores, this study shows the main reason Latinos don't use mobile banking is because they are concerned about security (44%)."

Mobile check deposits latest in mobile banking technology
"A result of growing customer demand for more technology-focused banking convenience, mobile check deposits are now available as part of the Arvest Mobile Banking application for iPhone® and Android™. This is among the most sought-after services by today’s banking consumer and is changing the way deposits are made. Mobile check deposits allow consumers to use their smartphones camera capability to take photos of a check and deposit it remotely, anytime, from almost anywhere, without ever setting foot in their bank."

Credit Unions Outperforming Community Banks in Mobile: Report
"Credit unions are outperforming community banks in mobile banking, according to new research from Pleasanton, Calif.-based Javelin Strategy & Research. Javelin examined the top ten community banks and top ten credit unions, by deposit size, and found that nine out of the ten credit unions offered web-based mobile banking, while three out of the ten community banks reviewed do not offer a single form of mobile banking."