Mobile Banking Updates - Dec 20

Integrating Mobile and Branch Banking Will Increase Customer Loyalty
"Mobile banking has finally come into its own. Almost one-third of the 5,200 consumers that Bain and Company surveyed recently used their smartphones or tablets for some type of banking interaction during the three months prior to the survey, up sharply from one-fifth of respondents in 2011. Our survey finds that mobile banking is more likely to increase a customer's likelihood to recommend his or her bank to other people than any other channel interaction."

CIA's venture arm backs mobile banking, NFC developer
"In-Q-Tel, the technology investment arm of the U.S. Central Intelligence Agency (CIA), will invest in Tyfone, a small developer of mobile banking, identity management and near-field communication systems. The size of the investment was not disclosed. Although the investment doesn't come with the guarantee that Tyfone's technology will be adopted by the U.S. government, that possibility was hinted at in a joint statement announcing the deal."

Research and Markets: Mobile Banking Gains 10 Million Users As Smartphone And Tablet Adoption Soars "The ability to securely manage banking transactions, especially on smartphones and tablets, has become extremely appealing. Mobile banking gained 10 million new users in 2012 and currently reaches one-third of the mobile adult U.S. population. As smartphones outnumber feature phones and tablets surge, Android and Apple delivered and defined the market in 2012. Consumer adoption of mobile banking at small, medium, and giant institutions and credit unions varies by the quality of mobile services offered. This report contains an annual roundup of five-year forecasts for the U.S. consumer market for mobile banking adoption, mobile phone usage, smartphone adoption, smartphone adoption by operating system, tablet adoption, and tablet adoption by operating system."