"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Sunday, July 5, 2009

Beware of iPhone Mobile Banking Reviews

On Friday I was browsing through the mobile banking applications in the iPhone app store, and discovered something a little surprising...the scores/rankings are a little skewed.

For instance, I know that the Firethorn app (ie Mobile Banking on AT&T) is very solid yet they are #15 on the list. A little confused, I decided to dig deeper into the customer reviews to see where they were losing points.

After reviewing the first 40 entries I discovered that on 15 of the 40 rankings Firethorn had scored poorly because the reviewer was upset that banks such as Hagerstown Trust and Ephrata National were not participating banks. As it stands today the Firethorn app receives 3 of 5 stars, but if you subtract out the garbage entries they actually score a much more impressive 4.5 of 5.

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