"Mobile banking has been declared the “future of banking” more than once over the past few years. Frequent appreciation of mobile banking’s potential to make personal finance more convenient has accompanied its evolution from initial text-based banking services to the sleek apps that exist today. In recent years, evidence has accumulated that supports these notions and points to increased adoption among mobile phone owners.
An August Pew Research report showed that, as of July 2013, 35% of cell phone owners were using mobile banking, an increase of 17% from the same period in 2011. Rising usage, especially amongst specific demographics, such as Latino mobile users in the US, is putting pressure on banks to reevaluate their traditional practices and look for innovative ways to serve their customers." Continue Reading