"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Thursday, October 17, 2013

It’s starting to come together

"Every year Gartner comes out with a fascinating graph detailing the “hype cycle” of scores of new technologies, plotting them on a time curve that traces them through various stages, starting with “innovation trigger,” “peak of inflated expectations,” “trough of disillusionment,” “slope of enlightenment,”—and ending with the “plateau of productivity.”

Some of the technologies listed are familiar to bankers. Gamification, for example, now is seen topping off at the peak of inflated expectations. Near-field communications now is sliding down deep into the trough of disillusionment. Location intelligence now has progressed all the way to the border between slope of enlightenment and plateau of productivity." Continue Reading

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