"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Tuesday, October 29, 2013

How To Get The Most Out Of Mobile Banking Apps

"Most banks have a few years of experience in mobile banking now and are looking ahead to what their next upgrades to mobile will be. The question facing all of these institutions and their IT teams is how can they get the most out of their mobile channel, says Vijai Shankar, director of product marketing at Kony, a mobile applications developer.

It’s vital that banks take full use of the capabilities that mobile offers because mobile transactions are the cheapest for the bank to process, Shankar argues. For example, banks save an average of $4.15 in processing costs for every check that is deposited through mobile rather than the branch, according to a report released earlier this year by Javelin." Continue Reading

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