"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Thursday, October 17, 2013

Cross-channel banking: beyond the app

"Understanding and embracing cross-channel communication behaviours will become increasingly critical to success in the banking industry, writes Steve Dille. Customer interactions today are happening to a greater extent across multiple devices and channels because smartphones, tablets and even desktop PCs are multi-channel devices that give users multiple options (i.e., check information or execute a transaction via a mobile app, tablet app, email, SMS text, desktop browser, mobile browser, etc.).

As a result, the communication behaviours of banking customers are evolving fast. For example, 34% of consumers have started a banking activity on their desktop and picked it up later on another device." Continue Reading

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