"Consumer preferences are changing rapidly. Some misunderstandings were once true, but are simply outdated, while others are just plain myths. Perhaps the most egregious misconception is that young people have no use for the branch. While young adults transact digitally, they prefer to engage with their banks face-to-face.
This presents a challenge to banks, who must invest in both their branch and digital channels to remain competitive.
Celent conducted an online survey among 1,059 U.S. internet users in June 2013, to get a current snapshot of channel usage and preferences. Key findings of our report include:" Continue Reading