Mobile Banking Updates - Sept 19

Citibank exec: Tablet moves beyond being a lean-back device
"A Citibank executive at the Mobile Marketing Summit: Holiday Focus 2013 said that the company is adapting its mobile banking efforts to meet the evolving consumer relationship with tablets. In the session “How mobile and tablet banking is rapidly evolving customer relationships,” the exec explained how tablets are becoming more of an on-the-go device that drives the need for improved mobile banking offerings. Citibank views tablets and smartphones as part of a larger ecosystem that blends multiple channels to provide consumers with a seamless banking experience."

Banks May Soon Earn Ad Dollars from Mobile Platforms
"Millennials dominate mobile banking, according to a Nielsen study Telmetrics released this week, the xAd/Telmetrics U.S. Mobile Path-to-Purchase Study. (Millennials are people born from the early 1980s to the early 2000s.) The report shows that nearly half of all mobile banking users are under the age of 35, and one-third indicated that smartphones were the most important device for their banking needs. Nielsen surveyed 2,000 smartphone and tablet users in the U.S. about their "path-to-purchase" behavior on mobile devices, as it did last year. This year for the first time, the company gathered information about consumers' use of mobile and online banking."

Mobile payments study kicks off 2013 research series on consumer payment, banking trends
"Mercator Advisory Group has released the first of eight studies in its CustomerMonitor Survey Series 2013 Insight reports — "Mobile Payments 2013: Young Adults and Minorities Take the Lead." Findings are based on primary research gauging consumer behavior and preferences in regard to various payment methods and banking channels. The survey included 3,003 consumers in a representative sampling of the U.S. census demographic profile of American adults. Surveys were conducted online between May 28 and June 6."

5 Ways Mobile Banking Is Evolving: Finovate
"The financial technology industry gathered this past week in New York City for Finovate Fall this week, and, as one would expect, mobile was a dominant theme among the new solutions unveiled. A number of solutions on display were aimed at simplifying and optimizing the mobile experience for both bank employees and customers. The notable prevalence of mobile-first solutions showed how quickly innovation occurring in the mobile channel, and pointed the way towards a future where consumers can conduct most of their financial lives on their tablets and smartphones. We take a look at a number of solutions from the conference that show new use cases for mobile and improve the customer experience."