"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Monday, September 30, 2013

NZ smartphone users ahead of Aussies in mobile banking uptake

"New Zealanders have been slower to take up smartphones than their Trans-Tasman counterparts-but once they get one, they are more likely to bank on them, the latest Digital Universe report from Roy Morgan Research shows. Just 38.6% of New Zealanders 14+ have a smartphone, compared with 59.7% of Australians 14+. But while Australia may be home to over eight times as many smartphone users overall, New Zealand's 1.4 million are more likely to use them for mobile banking activities.

In the first half of 2013, 33.5% of New Zealand's smartphone users did one or more banking and finance activity on their phone in an average four weeks, compared with 30.6% of Australian smartphone users." Continue Reading

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