"Westpac unveiled today its new digital and mobile strategy, which aims to offer a full-featured banking experience across smartphones, tablets and PCs.
'Our strategy is to be different from our peers, but only to be different from our peers because we believe that’s the way that our customers are interacting with us more and more, and to deliver the best digital solutions for our customers,' says general manager retail bank Ian Blair.
According to Blair, Westpac is making an investment of over $15 million over next 18 months in order to realise its new online and mobile banking strategy." Continue Reading
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