"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Monday, September 30, 2013

Westpac launches device-agnostic ‘central platform’ for mobile, online banking

"Westpac unveiled today its new digital and mobile strategy, which aims to offer a full-featured banking experience across smartphones, tablets and PCs.

'Our strategy is to be different from our peers, but only to be different from our peers because we believe that’s the way that our customers are interacting with us more and more, and to deliver the best digital solutions for our customers,' says general manager retail bank Ian Blair.

According to Blair, Westpac is making an investment of over $15 million over next 18 months in order to realise its new online and mobile banking strategy." Continue Reading

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