"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Sunday, September 29, 2013

Mobile Channels Are Turning Financial Marketing Upside Down

"How will financial marketers promote banking products when the shopping experience starts and stops purely in the mobile channel? Because that day is just around the corner.

Not long ago, when financial marketers needed to promote a banking product, they knew exactly what to do. They would simply run some ads in the newspaper and sent out a few postcards. The campaign ran, the numbers came in, and voilĂ … success!

But in the next few years, consumers are going to shop for financial services in completely new ways. What will financial institutions do when the shopping experience is 100% mobile — from start to finish? How will banks get people to take out loans using nothing but their iPhone? How can credit unions get new members to open checking accounts purely on a tablet device?" Continue Reading

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