"How will financial marketers promote banking products when the shopping experience starts and stops purely in the mobile channel? Because that day is just around the corner.
Not long ago, when financial marketers needed to promote a banking product, they knew exactly what to do. They would simply run some ads in the newspaper and sent out a few postcards. The campaign ran, the numbers came in, and voilà… success!
But in the next few years, consumers are going to shop for financial services in completely new ways. What will financial institutions do when the shopping experience is 100% mobile — from start to finish? How will banks get people to take out loans using nothing but their iPhone? How can credit unions get new members to open checking accounts purely on a tablet device?" Continue Reading
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