"Much has already been written about the transition between multichannel to omnichannel strategies of offering products and services to customers. As a result, more is starting to be written about exactly how to effect that transition.
To recap: Multichannel banking generally is seen as the ability to offer certain banking functions through a number of different access points.
These can include the traditional branch, call center, online banking, ATMs, and mobile banking. In most applications, some consideration is given to making sure the customer’s perception of the bank is consistent in each channel. In the advanced applications, some consideration is given to making customer data commonly available from one channel to the next." Continue Reading
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