"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Wednesday, November 6, 2013

Mobile Banking Pricing Model Becomes Clearer As More Banks Charge Fees

"In an earnings call this week, Gary Norcross, president and CEO of FIS, was asked whether or not banks are going to charge customers for access to mobile apps or wallets. Several FIS clients 'are charging and actually doing quite well with adoption and penetration,' Norcross said, according to a transcript made public by Seeking Alpha.

'The consumer is going to push mobile and some of these new transformative mobile channels, and so the result of that is financial institutions, like a lot of things that they've done historically around charging for certain types of accounts or certain services, they're going to slowly move towards some type of a way to monetize that channel.'" Continue Reading

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