"Digital banking channels — both online and mobile — offer big benefits to the customer and financial institutions. An intuitive digital banking environment gives the customer 24/7 access and insight into his or her financial status and the ability to initiate transactions, answer their own questions and sign up for new products and services at will, from anywhere in the world.
Banks of course are providing a unique set of services that improve customer satisfaction while reducing overall customer service costs. When done correctly, it can be a win-win for everyone involved and improves customer loyalty and the likelihood that customers will sign up for additional banking products and services from the financial institutions with the best digital banking experiences." Continue Reading