"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Thursday, November 14, 2013

Study Finds People are Frustrated With Digital Experiences, Walk Away With Negative Brand Perception

'Only 15 percent of people think technology -- including mobile devices, smartphones, tablets, etc. -- has made their life more complicated, according to a study conducted by Harris Interactive among more than 2,000 U.S. adults in October and commissioned by EffectiveUI.

But while technology and quick access to information is making life easier, people also say that the digital experience is becoming more frustrating. -- 93 percent of people have found themselves frustrated with the usability of a website, and, on average, are frustrated with websites 23 percent of the time." Continue Reading

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