"Brandon McGee, Industry Insider, Mobile Banking Guru...He is not only the real deal, a genuine industry insider, but also knows exactly what's on the minds of financial service pros as they contemplate the various mobile options." - Jim Bruene, Publisher & Founder, Online Financial Innovations

"Going Mobile. Local executive carves niche as national expert on fast-growing banking-industry technology trend" - Scott Olson, Indianapolis Business Journal (IBJ)

"Brandon McGee, the industry's unofficial ambassador for mobile banking" 

Tuesday, November 5, 2013

Understanding Consumer Adoption of Mobile Banking in 2013

"It came a lot faster than anyone predicted: Mobile banking is growing so quickly that it is even overtaking traditional online banking. Just last week, the second largest bank in the United States, Bank of America, announced that its customers are logging into the bank's mobile platform more than its online platform. It's quite possibly the most significant innovation across the industry since the ATM. 

Meanwhile, online banking in general is having an effect on the brick and mortar, human-to-human business. In 2012, as consumers relied more heavily on online banking, banks closed 2,267 branches and only opened 1,149 for a net closure of 1,118 bank branches -- the most since the start of the economic downturn. What we've witnessed so far in the digitization of money management is only the beginning.

Many analysts are already projecting a further explosion in mobile banking and payments over the next four years. The foundation of banking as we know it is shifting." Continue Reading

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