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Monday, November 11, 2013

Standard Chartered Hong Kong rolls out digital branch

"Standard Chartered Hong Kong has opened its first ‘digital’ branch, in which customers are greeted by giant screen TVs, the bank’s mobile apps in a special experience zone, and QR code scanning on an iWall, as well as e-signature pads and virtual queuing.

The idea behind the concept branch, on Des Voeux Road in Hong Kong’s Central district, is to take advantage of “major lifestyle changes” in Hong Kong as customers adopt mobile technology. The branch is a centre in which customers interact through technology, while the bank can experiment with new ways of engaging the consumer." Continue Reading

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