"When it launches a mobile banking app by the end of the year, West Michigan Community Bank will become one of the smallest players to join one of the banking industry’s largest trends.
The app will enable West Michigan Community Bank’s retail customers to deposit a check, check account balances and transaction histories, transfer funds, and pay bills through their smartphones or tablets that use either the Apple iOS or Android platforms.
To Phil Koning, a banker for nearly 40 years, offering a mobile app for customers to do their banking is a must. He cites American Banking Association research that shows 8 percent of customers select mobile banking as their preferred method to do their personal banking.
While not a large number, that 8 percent “is enough to get everybody’s attention” and will only grow."
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